Memories connect us to our world and each other…
Penrith Panthers
Sydney 2009
Toyota Land Cruiser 50th Anniversary
George P Johnson
Port Douglas 2007
Toyota AGM/Dealer Principle Conference
George P Johnson
Melbourne
VMWare Global Conference
George P Johnson
Sydney
Foxtel
Catering Consultancy,
Tender & Procurement Program
Sydney Headquarters
Assignment: Bring Clarity and Profitability to the Business of Food and Beverage
Client: Penrith Panthers
Location: Penrith, Sydney
Scope: Though Nick Morgan & David Faulks of Generation Alliance, Tom was asked to get the food & beverage business of the mighty venue up to scratch to launch the business into future success, new branding a new building.
Originally brought in to do a thorough assessment of the fnb part of the business, Tom promptly commenced his fact finding mission on the eight bars, 1000 seat marquee, stadium, bistro, carvery, café’s & BBQ area. What became quickly apparent was that the bars, staff & restaurants were working in silos & not as a group due to aggressive cost cutting to regain spiraling profit.
The Process: Instantly drafting up an organisational plan from the ground up – including how the front and back of house should work, the menus, reinstalling a production kitchen & regrouping the fnb team Tom set about bringing back a holistic vision for the fnb business & a focus on the opportunities at hand.
He commenced articulating how all the different elements fit together to form one big picture – an exciting and inviting place for friends to meet and have a really good time. The plan sets out what the fnb business should look like and importantly, how it should be sourced. He also penned the ‘story’ of the outlets, describing the experience patrons could come to expect and what value each of the outlets brings.
The plan brings clarity which allows for a true understanding of the business - vital for successful long term profitability. Of course, with this clarity also brings cultural change; each centre being deconstructed & then rebuilt with a new vision with efficiency, reduced cost and increased turnover & consequently profit. But it hasn't’t just been conceptual contemplation! Tom needed to re-developed the ill conceived ‘food court’ area with an efficient queuing system & has since separated the confusing concepts of ‘ready to eat’ from the ‘cook to order’.
He has also built a rostering & financial budgeting model based on expected turnovers & has made a lot of fnb related decisions about food, process, staff and structure. The overall aim of the transformations is to unite the 300 person fnb team with a strong collective & profitable vision. Structural change, organisational & cultural change have commenced with a determined resolve to see the fnb business succeed.
Results: Clarity of what is available and where, documented & implemented operational, cleaning & process plans unique to every outlet, effective "ground roots" & perpetual budget templates essential for financial planning, events menus planning template, queuing systems, a sales focus, floor plans & structured layouts, totally new menus, a new bistro, budgeted rostering & the establishment of a production kitchen. Financially, reductions of food costs of 12% and an increase in food sales of $40K & a raft of recommendations & that's in the first 8 weeks
…..Toms expertise and professionalism was soon evident and we were able to make changes on his recommendations that had significant benefits, not only with customer service, but financially for our organisation ....I have no hesitation in recommending Tom to other organisations....
Don Feltis, Panther Group Board Chairman
